Our Story

Built by trades, for trades
— for the legacy, not just the exit.

TradeReins exists for one reason: trades-business owners deserve a real, structured way to hand their life's work to someone who will run it like they did. Not a listing board. Not a roll-up. A managed 21-step succession — from first conversation to post-close support.

Founded 2024 · Arizona Pilot · 21-step handoff process

Founding Story

TradeReins was built in 2024 after watching too many trades-business owners — contractors, plumbers, electricians, HVAC operators — spend thirty or forty years building a business, then lose it at the finish line. The shop that built the local hospital's mechanical room for two decades closes six months after the owner retires because the "buyer" was a private-equity aggregator with a 24-month flip window and no plan for the journeymen who actually ran the jobs.

We built TradeReins to be the opposite. Match a retiring owner with a vetted operator who has the trade credentials, the financial readiness, and the long-term intent to run the business for the next 20 years. Then manage the entire handoff — valuation, financing structure, transition trial period, license transfer, customer introductions, and post-close support — through a structured 21-step process.

We are not a listing site. We are not a private-equity roll-up. We believe trades businesses should stay locally owned, operator-led, and — where it serves both sides — owner-financed by the people who built them. Every business on TradeReins is run by a person who chose the trade. That's the only kind of buyer we place.

The Team

JM

Jordan Martinez

Founder & CEO

Third-generation plumbing contractor before founding TradeReins. Spent four years watching family-owned trades businesses fail at exit and decided to build the managed platform he wished he'd had. Writes most of our operator-vetting playbook.

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SR

Sarah Reyes

Head of Operator Vetting

Former regional director for an electrical apprenticeship program. Evaluates every candidate's trade credentials, financial readiness, and operating capacity before they enter a match. Built our 47-point operator scoring rubric from scratch.

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DW

David Whitfield

Head of Deal Structuring

Twenty years in middle-market M&A before joining TradeReins. Structures the earnouts, seller-financing terms, and equity split for every match. Holds a JD and a CPA — and uses both more often than he'd like.

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Track Record

21-step
Structured handoff, from first conversation through post-close support.
3–6 mo
Average transition timeline from match to signed letter of intent.
$1M+
Minimum business value we place — protecting against underqualified buyers.
3 trades
Currently serving HVAC, electrical, and plumbing — expanding to mechanical in 2027.

Recognized By

AZ Contractor News
March 2026
"TradeReins is doing something the trades succession market has needed for a decade — actual structure around the handoff, not just a buyer introduction."
Skilled Trades Quarterly
November 2025
"A management-style succession platform designed by people who have actually run the businesses they're placing. The vetting is unusually rigorous."
Phoenix Business Journal
August 2025
"TradeReins closed its first Arizona HVAC succession in under five months from listing to trial-period start — a timeline brokers often quote fifteen."
BBB Accredited A+ AZ ROC Verified NAPSDAQ Member AZSBA Member
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